Arts Proposal – Out of the Matrix

Gothic Memphis / The Halls of Alegria

Before outlining what this project will entail, I think it’s important to consider the current social climate we find ourselves in, and the restrictions placed upon us. When approaching this project, due to the uncertainty brought into our lives these past two years, I won’t provide a clear-cut output. Instead I want to spend the proposal outlining my initial image creation, my principles and my thoughts, heading into this project.

As a child I lived my life online, racing home from school everyday to spend my time in digital worlds, video games, chat rooms, and forums. As Australians have become more digitally literate, acceptance of internet culture has been growing, and with everyone locked down for the last two years, the concept of inhabiting digital spaces is now secondary to most people.

As I’ve spent more time online as an adult, I find myself increasingly divided on the benefits and dangers of having access to everyone, all of the time. I find myself enamored with the thousands of career options it presents, the endless wells of knowledge I can draw from, and that I have been able to exhibit my work to people all around the globe. This constant global connection though also leads to endless, cyclical arguments, and we can see them play out in real time, on twitter, in youtube comment sections, and in endless forums. It has also led to the polarization of political opinions, as well as giving extremist ideals space to take root and grow.

I am taking inspiration from modern interactive entertainment, and traditional tapestry storytelling methods for my designs. My intent is to personify online interactions we experience every day, using an aesthetic that harkens back to what we thought the internet could look like in the late nineties. Mixing this with the alegria design sensibilities, those blocky, gangly, flat figures set as the representatives for many a tech company. A grim take on corporate memphis and the utopian ideals fed to us by Silicon valley.

My intent though isn’t necessarily to skewer or parody these companies, or this particular artstyle. I intend to harness it’s ubiquity to create work that toes the line between familiar and unsettling. I want to take this style of corporate memphis, or Alegria as it is known in the industry, and use it as a tool for art, repurposing an overused commercial tool for a more meaningful artistic purpose.

Designs will be created in adobe illustrator, using the same tools as designers gives a sense of authenticity to the work. Illustrator also lends itself to a very specific art making process, and works well whether remaining digital or being screen printed, allowing flexibility. I studied graphic design in my early twenties and had a great love for Illustrator, but it is something I haven’t touched since I began studying fine art.

My work will be digital first, physical second. These are works that are born from internet culture, and as such belong to it. I want to appreciate the internet for what it can be at its best, when it embodies the ideals of print. While commenting on the more toxic behaviors and ideals the internet can harbour.

Artists who will influence my work include Jess Johnson, or @flesh_dozer as she is known online, her work creates digital worlds, full of fractal repetition and fleshy depictions of human bodies. Brian Tessler or @cool3dworlds also creates 3d worlds, but with a more disturbed, distorted approach. Both these artists have created living worlds through their images, attempting to capture the absurd reality of the internet, and digital space.

References

  1. Gracie, A 2015, ‘Telling Stories Through Tapestry’, Word Wench, Blog Post, 04 May, Viewed 25 August 2021, <https://wordwenches.typepad.com/word_wenches/2015/05/telling-stories-through-tapestry.html>
  2. Gabert-Doyon, J 2021, ‘Why does every advert look the same? Blame Corporate Memphis‘, WIRED UK, 21 January, viewed 24 August 2021, <https://www.wired.co.uk/article/corporate-memphis-design-tech>
  3. Know your meme 2021, Corporate Art Style, Know your meme, viewed 25 August 2021, <https://knowyourmeme.com/memes/subcultures/corporate-art-style>
  4. Kain, E 2012, ‘Storytelling in Dark Souls and Skyrim’, Forbes, 29 March, viewed 23 August 2021, <https://www.forbes.com/sites/erikkain/2012/03/29/storytelling-in-dark-souls-and-skyrim/?sh=13a722f35984>
  5. Hawley, R 2019, ‘Don’t Worry, These Gangly-armed Cartoons Are Here to Protect You From Big Tech’, Eye On Design, 21 August, viewed 25 August 2021, <https://eyeondesign.aiga.org/dont-worry-these-gangley-armed-cartoons-are-here-to-protect-you-from-big-tech/>
  6. Tesser, B, viewed 25 August 2021, <https://brianbrianbrianbrian.com/>
  7. Johnson, J, viewed 25 August 2021, <https://www.jessjohnson.org/?ltclid=c7a00ef4-0fa8-4fad-8dfb-623eadd64787>

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